Eighty20 Conspicuous (Latest Data)

Eighty20 Conspicuous (Latest Data)
Brand: Eighty20
Product Code: conspicuous_1
Availability: In Stock
Price: R1,754
Ex Tax: R1,754
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The Conspicuous report draws on data from a variety of sources, including the latest income and expenditure survey by Stats SA, to examine expenditure patterns and identify the key drivers of SA consumption habits.

The report examines unique South African consumption patterns. Did you know that South Africans spend four times as much on alcohol than on out of pocket healthcare expenditure, and 1.5 more times on clothes than on education, with almost 10% of the bottom-end of the market spending going to clothing? South Africans spend the same on satellite TV subscriptions as on retirement annuities.

While most marketers focus on income, it is important to factor in consumers' access to free services and housing subsidies, access to credit and the need to hide poverty, in order to understand the key drivers of SA expenditure, and ultimately, the existence of market opportunities.
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